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Fri, 23 Mar 2012 09:00

Mobile Streams links Appitalism.com to SingTel’s MyAppsMall

From Victoria Tayler of Mobile Streams

Mobile Streams, the global mobile content retailer and founder of the world’s largest app store, Appitalism.com, announced today an agreement with Asia’s leading communications group, Singapore Telecommunications Limited (SingTel), to distribute content via SingTel’s MyAppsMall. (http://www.myappsmall.com).

MyAppsMall, an initiative developed by the SingTel Group, provides a common regional digital platform offering a range of contents and services to its partner operators and their mobile customers. Through this initiative, both prepaid and postpaid mobile customers in Asia can download an array of digital content including mobile applications, games, themes and wallpapers. The content library supports most of the popular smartphone and feature operating systems including Android, Blackberry (RIM), Java and Symbian.

The distribution agreement will allow content from the impressive Appitalism.com catalogue to be available on the MyAppsMall to SingTel Group’s over 400 Million mobile customers in over 25 countries including: Australia, Singapore, India, Indonesia, Thailand, Philippines, Kenya, Nigeria and Pakistan.

Mr Gavin Hall, Partner Management Director of SingTel’s MyAppsMall said: “We’ve built a regional platform to provide our customers with quality content and services, together with a very convenient and efficient way to pay for them. With partners like Mobile Streams’ Appitalism.com content, we have access to a variety of regional apps and content that will appeal to the wider demographic that we are targeting.”

Mr Simon Buckingham, CEO of Mobile Streams and Appitalism commented: “We are delighted to be part of SingTel’s MyAppsMall and to work together to make this initiative a success.”

Mobile Streams has a longstanding relationship with SingTel resulting from the company’s firm commitment to this region. Mobile Streams currently has offices in Singapore, Australia and Hong Kong. This agreement is also part of Mobile Streams’ Appitalism Wings programme that helps app developers maximize their return on investment by matching their content up with new and appropriate distribution.