Press Releases

Wed, 4 Dec 2013 01:32

Mobile Streams extends relationship with IMImobile for apps & games distribution in Africa

From Simon Buckingham (CEO) of Mobile Streams

London, United Kingdom - 2nd December 2013 - Global mobile content retailer, Mobile Streams, today announces the extension of their partnership with IMImobile to distribute apps and games to a number of leading African mobile operators.

Building on the back of a successful three year relationship, which to date has focused on ringtones, IMImobile will now distribute Mobile Streams'full catalogue of content from, which includes music, wallpapers, videos, games and apps.

Smartphone usage in Africa is growing significantly and initially Mobile Streams'content will be available in Nigeria & South Africa and will extend to further countries in 2014.

Ashwani Raj Chadha, Director Middle East and Africa at IMImobile said: "We have had a long standing relationship with Mobile Streams over the past three years and are pleased to be extending it. We work with the largest mobile operators in Africa and through that we'll be providing African consumers with access to Mobile Streams'extensive library of mobile content."

Simon Buckingham, CEO of Mobile Streams said: "Mobile phone usage continues to grow significantly in Africa and so we're delighted to have extended our relationship with IMImobile to bring consumers the full range of our Appitalism products. It is launching initially in the key markets of Nigeria and South Africa and we look forward to extending our African coverage significantly in the coming years."