Founder and CEO of Mobile Streams and Appitalism Simon Buckingham has worked in the mobile industry since 1991 when he joined the network operator group Vodafone. At Vodafone, Simon worked in many areas of the business including marketing, personnel, Vodafone's German subsidiary, technical operations and product management for SMS text messaging. In his final role at Vodafone, he started and managed the Vodafone Business Partners Program, managing relationships with third party companies such as developers and handset vendors.
In January 1999, Simon founded Mobile Streams initially as a mobile research and consulting company, authoring the world renowned "Yes 2 SMS" research report early in the company's history. The company soon moved into content services with the launch of Ringtones.com. Under Simon's leadership, Mobile Streams completed its IPO and strategic investment from Liberty Media in early 2006 and the company now operates through 12 global subsidiaries in Europe, Asia, Latin America and the USA. Simon was Founder and CEO of a Liberty Media subsidiary company Zoombak for 5 years until 2011 when the company was sold. In 2010, Simon founded Appitalism, Inc as a wholly owned subsidiary of Mobile Streams focusing on smartphone content such as apps, games and eBooks. Within a year of launch, Appitalism.com became the largest app store in the world, covering all types of apps. Simon is based in New York and holds a first class BCom with German degree from Birmingham University in the UK.