Welcome to our Ultimate Guide to SEO For Your Crypto Brand in 2022.
This is the third and last part of this series. If you haven’t read parts 1 and 2 you can do so here:
Part 1: What is SEO and Why It Matters
Part 2: Keyword Research for Your Crypto Brand
In today's installation of this SEO series, we are looking at Onsite and Offsite SEO for Crypto and Blockchain Brands.
Let’s get started.
SEO can be divided into two sub-sections: onsite and offsite SEO. Onsite SEO focuses primarily on improving your website through content, technical SEO etc. In contrast, offsite SEO focuses on other websites with the idea of leveraging their SEO or reputation to improve your own.
Onsite SEO is the practice of optimising various aspects of your own website in the hopes of generating more organic traffic by improving your search rankings.
Some of the main elements of your crypto site that you will want to optimise include:
Headings and subheadings on your site content play a role in SEO. You want your titles to be optimised. They need to be clear and easy for users to understand. You get bonus points if you can include your page's target keyword throughout them.
Headings need to have the proper placement and usage of H1, H2, H3, etc tags.
Optimising content goes through too many elements to include in this blog. But the essential breakdown is that you want relevant keywords within your page content. You need to make sure that your content matches search intent (which we talked about in the last blog) and that the information you are providing is useful. Your site also needs to be engaging and easy to read.
Schema markup helps to ensure the proper structure of content on your site.
If you are new to SEO, the idea of schema markup might seem a bit overwhelming, but in reality, it is not that complicated. There are tools like Rank Math that can help you add schema markup to your blogs, videos and more.
Optimising for schema markup can help your site rankings for several reasons. The primer one is that Google uses schema markup to pick the featured snippets for its search results. This essentially bumps your content up to the top of the SERPs.
No one reads a webpage that is a solid block of text. You need to add images and other media elements to break up your content and make it easier to understand.
Images can be optimised with alt tags and can appear in the image search results to help increase organic traffic to your crypto site
No one waits for minutes for a page to load anymore.
According to Search Engine Journal, 70% of customers say site speed impacts their purchasing decisions.
Having a slow site provides a poor experience that will prevent customers from purchasing your crypto products. It also is a ranking factor for Google so working on site speed should be a top priority.
Offsite SEO focuses on how well your crypto brand is performing online (outside of your own website).
Some of the primary focuses of offsite SEO are:
When other domains link back to yours, your authority and credibility increase. This in turn boosts your SEO.
Google says that backlinks are one of their top three ranking factors.
However, backlinks of quality are not always easy to acquire. One tactic is to pitch content to journalists that they can publish on their site that will include a link back to your own crypto domain.
Another tactic is to create top-quality content on your own domain and distribute it to get it in front of a large audience. You will then hope that people will share it and link to it.
Monitoring your competitor's websites can help you improve your own SEO.
Competitive research will give you insights into the strengths and weaknesses of other brands in the crypto market.
You can then establish where there are gaps for content and low competition keywords to target.
SEO is essential for any crypto brand that wants to be successful. It is the backbone of generating organic traffic and can rocket your website into the presence of new audiences.
Now you have read our three-part essential guide to SEO for crypto brands, you are ready to put together your own strategy and watch your organic traffic grow!
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