Discord – have you heard of it? Probably you have heard murmurs but it's not currently taking the world by storm such as other trends like the metaverse.
But does that mean you should not pay attention to it? No. It may be growing at a slightly slower pace than some other big tech trends but slow and stable growth points to a platform that will be around for the long run, which makes it worth investing in now.
Discord is a powerful tool that can be incorporated into your marketing and used for community management. It is inherently different from other chat apps such as Slack, Skype and Hangout.
The platform enables users to communicate in a variety of ways, from standard text to voice, notes and screen shares.
A large part of the user base of Discord are gamers and it is becoming more mainstream. In this post, we will explain what Discord is and how you can use it in your marketing strategy.
Discord is a community-led app that can be used on iOS, Mac, Android, and Windows.
It uses VoIP technology and users can create their own public or private servers.
Private servers require users to have a unique invite link to enter. Public servers are open to all.
It has all the basic functionality that your typical communication platforms use. Users can send alerts, tag people or groups with the @key, find content through hashtags and search functions and communicate with both text and media.
Where Discord shines and sets itself apart from other communications platforms is in its user roles. Users can be granted access to specific channels, and alerts can be sent to users based on their role.
Discord also allows users to upload stickers, emojis, and gifs.
Discord might not be the number one communications platform but it's not small either, as of March 2022, Discord says it has:
Now you understand what Discord is but how can this communications platform fit into your marketing? You don't use discord like social media or other marketing platforms. If you are currently using slack for your marketing, you will approach your Discord strategy similarly. Mainly you will focus on community management. Here are some ways you can do that:
Discord’s platform with its channels, threads and roles provides your team with a great way to manage your customer marketing in a branded hub.
A big difference between Slack-and-Skype-type platforms or Facebook Groups is that Discord gives you a lot more ways to organise your content while remaining inside a branded experience.
Discord gives brands the opportunity to create bespoke experiences for their engaged users. You can send real-time notifications, which is a big step up from Facebook or LinkedIn. This also removes the issue of accurate reporting that you often get with email marketing.
Bots and integrations within Discord are excellent. You can add first-party data tracking and build in lots of convenience features that create a better experience for your community. For example, you can set standard time zones, moderate content, and add other automation.
Discord is the way forward for managing community groups. The features that are on offer far outmatch any of the other popular platforms marketers are using.
Discord has an excellent event feature that presents great opportunities for marketers to capitalise on live streaming events.
Some of the top-not features that users experience with live streaming include:
With all these great features Discord outshines many webinar platforms and should be under consideration to be the platform you host your next digital event on.
For paid events, Discord channels can be used as sponsor hubs or areas to network. You can assign users/attendees a role based on their pass.
According to Social Media Today, 67% of consumers use social media for customer service issues.
Discord is a great platform for providing customer service. You can have private chats with members and quickly resolve issues for them
Discord is one of the best communication platforms around with a growing user base. The incredible features and ways to organise groups make it an excellent choice for marketers who are looking for a new way to manage their community groups.
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