How to use the Insight

You can access valuable insights across all of the content found in your Topic Streams. The insight will reveal content scoring, social sharing, Sentiment and in depth Keyword analysis.

You can see the Topic Insight whenever you click to view a specific piece of content.

What do we mean by Content Insight?

Content Insight is what’s revealed when we pull all the platforms, software and data together to show insights and tactics that help create better content.

How do I find the Content Insight?

You can either carry out a direct search, or set up a series of Topic Streams that will automatically pull in any relevant content directly into your Stream. When you click on any piece of content you will be able to view the Content Insight.

What is Social Scoring?

Streams reveals how many times something has been shared or engaged with with via Facebook, Twitter or Reddit.

What is Total Engagement?

The total engagement score is all of the social engagement scores added together.

What is a Streams Relevancy Score?

The relevancy score is developed by Streams. It reveals how relevant a specific piece of content would be for your audience. It measures the engagement against the popularity of your specific keywords.

What is a Sentiment Score?

Streams reveals the amount of keywords within an article, copy length and syntax length/sentence structure . You can also automatically locate key terms such as people & places.

What keyword analysis is available?

Streams reveals the amount of keywords within an article, copy length and syntax length/sentence structure . You can also automatically locate key terms such as people & places.

What if something has a low engagement score?

It doesn’t necessarily mean that its a bad or unpopular piece of content. Sometimes great content can offer huge value to an audience but has not been discovered or had any promotion behind it. The Streams Relevancy Score helps to filter out these results.

What if I want to unlock bespoke insight?

Please contact our team email address to talk this through. Streams has access to a huge database of live, analysed content that can reveal game changing insights to boost your content marketing efforts even further.

Help us build the best tool for you

We want to make this tool as great as we can for everyone that works with content. We have launched an open version that we are looking for feedback on. If you have any ideas or feature requests that will help shape the future of Streams then tell us here: